Unit of competency details

Unit descriptor 

This unit describes the performance outcomes, skills and knowledge required to design and implement displays in exhibition spaces.

Application of the unit 

This unit requires the team member to apply knowledge of project planning to negotiate client requirements, assess the specific design requirements of exhibitions, develop sketches and concept drawings, arrange relevant suppliers, and install and bump out exhibition displays.

Prerequisite units 

Nil

Employability skills 

The required outcomes described in this unit contain applicable facets of employability skills. The Employability Skills Summary of the qualification in which this unit is packaged will assist in identifying employability skills requirements.

Elements describe the essential outcomes of a unit of competency.

Performance criteria describe the required performance needed to demonstrate achievement of the element. Where bold italicised  text is used, further information is detailed in the required skills and knowledge and/or the range statement. Assessment of performance is to be consistent with the evidence guide.

ELEMENT 

PERFORMANCE CRITERIA 

1

Assess the specific design requirements of exhibitions.

1.1

Interpret and negotiate the client  brief.

1.2

Assess the requirements of the exhibition according to the final brief and develop an event checklist .

2

Produce sketches and rendered concept drawings.

2.1

Produce and refine sketches drawings, including rendered perspectives, elevations and in situ illustrations of the exhibition.

2.2

Develop finished plans providing solutions to given briefs via a series of design variations.

2.3

Develop the exhibition proposal, including a detailed report and recommendations.

2.4

Negotiate and adjust the final exhibition design to the satisfaction of the client.

2.5

Develop working construction and detail drawings to match job specifications.

2.6

Incorporate safety and risk assessments  into all planning.

3

Source audio and lighting suppliers and products.

3.1

Research suppliers and contractors required to fulfil the exhibition design.

3.2

Brief contractors and suppliers on precise requirements.

3.3

Coordinate supply of products and services to ensure timely and successful completion of the exhibit.

4

Design, install and bump out display.

4.1

Assess and arrange staffing requirements for each phase according to the designated event checklist.

4.2

Determine specific operations for installation  from construction, packing, transportation, on-site and installation services.

4.3

Identify strategic objectives and time schedules, and delegate display installation and bump out according to the display plan and designated event checklist.

4.4

Coordinate bump out of display according to the designated event checklist.

REQUIRED SKILLS AND KNOWLEDGE 

This section describes the essential skills and knowledge and their level, required for this unit.

The following skills must be assessed as part of this unit:

• interpersonal communication skills to:

• negotiate client brief and final design
• brief contractors and suppliers through clear and direct communication
• ask questions to identify and confirm requirements
• use language and concepts appropriate to cultural differences
• use and interpret non-verbal communication

• creative thinking skills
• planning skills
• team skills
• collaboration and negotiation skills
• design application
• illustrative and model making skills
• verbal presentation skills.

The following knowledge must be assessed as part of this unit:

• merchandising styles and layouts
• the differences between retail and exhibition merchandising
• venue regulations regarding exhibition merchandising
• national and global trends in exhibition design, product presentation and promotional techniques
• relevant support services and suppliers
• design personnel roles
• space planning, colour and lighting
• the impact of exhibition traffic flow patterns
• presentation standards
• OHS issues and safe handling requirements
• site storage arrangements.

EVIDENCE GUIDE 

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit 

Evidence of the following is essential:

• demonstrated ability to negotiate with an exhibitor and develop alternative designs for exhibition merchandising
• demonstrated ability to work in a team and install and bump out an exhibition display
• consistent application of relevant OHS requirements
• answers to questions on exhibition merchandising.

Context of and specific resources for assessment 

Assessment must ensure access to:

• a real or simulated work environment
• relevant documentation, such as:

• legislation and statutory requirements
• OHS requirements
• industry codes of practice
• information and performance data on existing business model and IT infrastructure

• information on:

• client requirements
• organisation or product image
• products and services
• retail design trends
• materials.

Methods of assessment 

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

• observation of performance in the workplace
• a simulated exhibition design project
• third-party reports from a supervisor
• a folio of personally developed designs
• client feedback
• answers to questions about specific skills and knowledge
• review of portfolios of evidence and third-party workplace reports of on-the-job performance.

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.

Assessing employability skills 

Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts.

Employability skills embedded in this unit should be assessed holistically in the context of the job role and with other relevant units that make up the skill set or qualification.

RANGE STATEMENT 

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised  wording in the performance criteria is detailed below.

Clients  may include:

• internal managers
• external organisations.

Event checklist  may include:

• exhibitor brief
• venue information
• venue regulations
• merchandise design.
• customer and exhibition profiles
• handling
• loading and transport logistics
• height, weight and other imposed restrictions
• audiovisual, electrics and other services.
• health and safety issues
• safety equipment
• site storage arrangements.

Safety and risk assessments  may include:

• different venue safety regulations
• compliance with occupational health and safety regulations/legislation
• industry safety codes of practice
• traffic flow patterns
• size, type ,location, weight and stability of exhibit
• manual/mechanical handling requirements.

Specific operations for installation  may include:

• construction
• packing
• transportation
• on-site installation services.

Sector 

Retail

Competency field 

Merchandising